This week I am attending a Search Engine Optimization course (or search engine promotion) and this course is given by a search engine optimization Indian expert who originates from New Delhi, India.
This SEO Malaysia course that I am attending in Kuala Lumpur was given at no charge as a courtesy from a good and generous friend of mine, Paul.
On day 1, which was yesterday, this SEO expert, Shiv Kumar exposes to us the concept behind 'web designing' and the work of a web designer, in general. He explains that during this initial stage of building a website for a client, we should start to build search engine optimize friendly pages on the working website.
Of course, prior to this, as a SEO expert, he has to sit down with the client to understand the needs and requirements of his client before he goes into the web design development.
Thereafter an agreement has been established between the SEO expert and the client, a website will be designed and built.
Web development would be considered 2nd stage, where the website go into further development. Internal and external links has to be established, checked and tested amongst other processes.
The 3rd stage and final stage comes after this, which is to optimize or promote this website and it is where the expertise of a search engine optimizer comes in.
This SEO expert has explained clearly that many website owners who are not familiar with pay-per-click or PPC, would be spending lots of wasted money that was not effective in driving traffic to their website.
Therefore, search engine optimization or SEO is a more efficient way to optimize websites via natural raking and hopefully to appear in the first 10 pages from the browser search in Google, Yahoo and MSN search engines.
Search engine optimization intervention by a SEO expert is necessary for any websites which are between 6 months to a year old and for site owners who are not seeing monetary returns for their current websites, are most appropriate.
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